Why your Business should be on TikTok
If you’re wondering whether TikTok could be a good marketing tool for your business, then the first thing you should consider is who your target audience is. Are they already active on other social media channels? If so, then using TikTok to promote your business is definitely worth thinking about. It’s becoming harder and harder to get organic reach on instagram and facebook. So TikTok may be a big success for your business. Whether you own a clothes shop, barbers, coffee shop or car retailer, TikTok is a great platform to create interesting and engaging content all from your smartphone.
1. How does the app work?
Generally, there are two main areas, the “For You Page”, and the “Following” page. Once you launch the app, you are taken directly to the For You Page (FYP). Here you will see some of the trending videos and the top video creators. As you explore the app and start following other people you can see more content. Nonetheless, one of the unique aspects of the app that makes it an attractive tool for influencer marketing is that you don’t need to follow anyone to get a piece of the experience.
The discover feature, on the other hand, allows you to explore using hashtags, trending challenges and other users. As is with most platforms, TikToK allows other users to view content from their followers or following. Moreover, you can see the number of followers who they are following.
2. Different types of Advertisements On TikTok
The discover feature, on the other hand, allows you to explore using hashtags, trending challenges and other users. As is with most platforms, TikToK allows other users to view content from their followers or following. Moreover, you can see the number of followers who they are following.
There are four primary forms of ad formats you can use to implement an ad on the platform:
- Infeed native content
TikTok videos last for 9-15 seconds; the native infeed videos must be 9-15 second in length. The content will be displayed in full screen much like how Instagram stories are displayed and are skippable. They support multiple features such as website clicks or app downloads. The impact the video has is measured by the number of clicks, impressions, CTR, video views, play duration, and video interactions (like share and comments).
- Brand Takeovers
In this category, images, GIFs and videos can be used. The embedded links can be connected to websites landing pages or challenges and hashtags within the platform. The brand takeovers are exclusive to one brand every day. This category offers impressions, unique reach, and clicks.
- Hashtag Challenge
This form of ads is used when brands choose to use promoted hashtags. In this category, the hashtag challenge will contain a link that directs the users to the main challenge page where they can see the details of the challenge and the featured instructions. Hashtag challenges can be measured by video interaction, clicks, banners views, and similar user-generated videos.
- Branded Lenses
With the promising outcome the application has had in the last few years since its debut, TikTok is undertaking initiatives to make it more engaging. One of the prospective projects picked up by the company is the branded lenses. Much like the Snapchat 2D and 3D lenses for photos and faces, TikTok plans to make their platform could possibly infuse the feature to their application.
3. Promoting User Interaction
The most important aspect of using TikTok as a successful influence marketing campaign is user participation and interaction with your content. One classic example of user interaction used in the right way is when a restaurant allowed its customers to send in their off the menu dishes. As the users yearned to get their off-menu dishes featured by the restaurant, they also promoted the brand name and shared the experience with other users.
Success on TikTok mainly lies within creating a unique perspective to allow the users to interact with your content without giving off a forced perspective.
4.What’s the best way to use TikTok for business?
If you’ve ever used Instagram then you’ll know all about hashtags – and TikTok is no different when it comes to using them. Users can search by hashtag when looking for content that they want to watch, so make sure you do your research and select them accordingly!
If your business is location-specific, then make the most of local hashtags – this gives you the chance to get your content in front of people from your local area and build awareness of whatever it is you’re promoting!
Finally; share! TikTok allows you to create some fun, unique, and catchy content which is super-shareable, so make the most of it. Think about sharing it to your other social media pages and profiles, and maybe link to it in emails and newsletters. You don’t need a TikTok account to view shared content, so even if your customers don’t have the app, they can still check out what you’ve created!
If we can help you with anything to grow your business, just get in contact with us.
